This Privacy Policy describes how Voss Electric Company, also referred to as VOSS or Voss Lighting (collectively, "we," "us," or "our"), collects, uses, and discloses your personal information when you visit or make a purchase from our website, interact with our services, or communicate with us.

1. Information We Collect

We collect information about you in several ways:

A. Information You Provide to Us

This includes any personal information you directly submit to us, such as:

• Contact Information: Name, email address, phone number, and shipping/billing address when you create an account, place an order, or contact us.
• Communications: Records of your correspondence with us, such as emails or service inquiries sent to our team.

B. E-commerce and Transaction Information

When you make a purchase on our site, we collect transaction details:

• Order Information: Details about the products or services you purchase.
• Payment Information: We use a third-party payment processor to handle all financial transactions. We collect basic transaction confirmation data, but we do not store or directly process credit card numbers, CVV codes, or other sensitive financial information.

C. Automatically Collected Information

When you browse our website, we automatically collect certain information about your device and interactions:

• Usage Data: Pages viewed, links clicked, time spent on pages, and browsing paths.
• Device Information: IP address, browser type, operating system, and device identifiers.
• Tracking Technologies: We use cookies and similar tools for analytics, performance measurement, retargeting, and improving the user experience.
• Bot Protection: We use Google reCAPTCHA to protect our forms from spam and abuse. reCAPTCHA collects device and interaction data to verify you are human. This data is processed on our behalf under Google's Cloud Data Processing Addendum.

Where possible, automatically collected information may be used in an aggregated or anonymized form.

D. Marketing and Analytics Information

We may use digital measurement and communication tools to:

• Monitor advertising and outreach performance, including retargeting or cross-site advertising where permitted.
• Understand engagement with our email communications, such as opens and link clicks.
• Analyze website traffic patterns and behavior.

These tools are described generically and may include analytics, advertising measurement, and CRM-related services.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Order Fulfillment: To process and manage purchases, handle payments via third parties, and deliver products or services.
• Communication: To respond to inquiries, send order confirmations, provide updates, and deliver customer service.
• Service Improvement: To analyze website usage, understand customer preferences, and improve the functionality and content of our website and offerings.
• Marketing and Advertising: To support promotional efforts, including analytics, personalization, retargeting, and measuring advertising effectiveness.
• Security: To prevent fraud, ensure website stability, and protect against unauthorized activity.

3. Sharing Your Personal Information

We do not sell your personal information. We share information only as needed to support operations:

• Service Providers: These may include payment processors, shipping partners, analytics tools, advertising measurement tools, and CRM or communication systems. Service providers are only permitted to use your information to perform services on our behalf and for no other purpose.
• Legal Requirements: We may disclose information if required by law or in response to lawful requests by public authorities.

4. Your Choices

You have control over how your information is used:

• Email Marketing: You may opt out of promotional communications by using the unsubscribe link in our emails.
• Analytics and Advertising Preferences: Depending on your browser or device, you may be able to limit or block certain tracking technologies, including tools used for retargeting.

5. California Privacy Rights

This section applies only to residents of California.

If you are a California resident, you may have certain rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These rights may not apply to information collected in a business-to-business (B2B) context where exemptions are available.

A. Right to Know

You may request that we disclose the categories of personal information we collect, the sources of that information, the purposes for collecting it, and the categories of third parties with whom it is shared.

B. Right to Access

You may request a copy of the personal information we have collected about you.

C. Right to Delete

You may request that we delete personal information we have collected from you, subject to certain exceptions (such as information necessary to complete transactions, detect security incidents, comply with legal obligations, or maintain business records).

D. Right to Correct

You may request that inaccurate personal information we hold about you be corrected.

E. Right to Opt Out of “Sharing” for Cross-Site Advertising

If we use tools that qualify as “sharing” personal information for cross-context behavioral advertising, you may request to opt out of this activity.

F. Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights.

How to Submit a Request

To exercise any of the rights described above, you may contact us at:

Email: [email protected]

We will take reasonable steps to verify your identity before responding to your request. Some requests may be subject to limitations or exceptions under applicable law.

6. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. Updated versions will be posted on this page.

7. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:

Email: [email protected]